B2B Buyer Persona Template

What should you include in your B2B Persona document? It depends on your product and your audience.

Here are fields you should consider:

1. ICP (Company info)

• Firmographics
• Technographic Data
• Business-level challenges and goals
• Buying committee
• Qualification criteria

2. Buyer persona

• Title
• Role
• Reports to
• What/who influences their decision?
• Stage when they join the sales process
• Jobs-to-be-done
• Responsibilities
• Goals
• Objections during the sales process

3. Channels where they spend their time

• LinkedIn Profiles
• Podcasts
• Conferences
• Webinars
• YouTube channels

4. Keywords and questions with stages of awareness

What questions do your customers have?

• Unaware
• Problem Aware/Pain Aware
• Solution Aware
• Product Aware
• Most Aware

If you want to get all my customer research resources, check out my Customer Research Templates.

What my customers say:

Want to connect?

LinkedIn
Twitter