The Product Launch and Go-To-Market Playbook
Prepare for your successful launch
It’s not a launching day. It’s ALWAYS BE LAUNCHING. A single spike of attention doesn't work. It's not how marketing works. Marketing is a marathon.
After helping 10+ companies with their launches (and consulted 30+ more), I created a hands-on playbook with everything I learned.
What's inside the Playbook?
- Positioning, Messaging, Go-to-market
- Launching on social media. Building in public
- Reddit marketing guide and social listening
- Product Hunt and launching platforms
- Virality. Free tools. Lead magnets
- Influencer marketing and network
What my clients and customers say:
I answer all your questions:
✔️ "What should I do before the launch?"
✔️ "How to promote my launch?"
✔️ "How to plan my launch?"
✔️ Where should I launch?
✔️ How to use Reddit?
✔️ How to launch on Product Hunt?
About me
✔ Top 20 Product Marketing Influencers (2025, Favikon).
✔ Community Member of the Year on Product Hunt (runner-up, 2023).
✔ 10+ launches, 30+ launching consultations.
✔ Top products of the Week and Month.
Your questions
- Who's this Playbook for?Most of my customers are marketers and founders in B2B tech companies.
-
Who's this Playbook NOT for?
If you're looking for tricks. If you are not going to do the work. -
Will I get free content upgrades?
Yes. You'll get free content upgrades for life. -
Can I be your affiliate?
Yes! You can sign up as an affiliate here. You'll get 30%. -
Can I share it with my team?
Yes. -
Can I get a discount? I'm from a developing country.
Yes. You'll get a discount (up to 35%).
Want to connect? Have a question?
LinkedIn
Twitter
Positioning, Messaging, Go-to-market
Social media. Building in public
Reddit marketing guide
Your network during launches
Virality. Free tools. Lead magnets
Materials and assets you should create
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